What makes a memorable logo design – color or symbol?
Posted on | July 20, 2010 | No Comments
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What makes a memorable logo design – color or symbol?
To analyze this, let us examples of some of the famous logos of the business. Let’s start with a review of McDonald’s logo off are we? Although the logo is nothing more than “M”, it is even more memorable than any other brand worldwide. From the psychological point of view, the color “yellow”, in McDonald’s “logo used stimulates the appetite of man. No wonder the majority of restaurants and cafes use of yellow for their logo. Another feature color yellow, it is an eye catcher. This will strengthen the McDonald’s logo can cause even more as customers attracted to the color. Therefore, the success of the McDonald’s logo is largely its color as a symbol.
Why do you think of Google logo is easy to remember? Like McDonald’s, it has no catchy symbol in its design, but the color scheme is what attracts most of its users. The colorful and lively way, is written in the Google is responsible for the logo memorable we all remember. Come to think of it as you would if Google felt black and white? Strangely enough, I suppose?
Let us choose another famous brand, the FedEx logo, and analyze the impact of its attributes. This prestigious corporate identity was designed by Lindon Leader of Landor Associates. The epicenter of the identity of the FedEx brand icon has been fully established. The words of an arrow between the “E” and “X”, where one of the most memorable logos in the world. Therefore, “symbol” has been the dominant factor in learning by heart.
Enter the Nike logo on all the famous Swoosh symbol is simple and effective force behind the success of the brand identity. Although the color black has no apparent effect on people is simple and minimalist design, what customers remember and remember well.
The role of color in the logo design
Color is the most widely used in a logo design. But what it represents? The color has many psychological effects on people. The colors in the red region of the spectrum are called warm colors red, orange and yellow. They cause feelings of feelings of warmth and comfort to feelings of anger and hostility. Colors on the blue side of the spectrum are called and cool colors are blue, purple and green. These colors are often described as quiet, but can also invoke feelings of sadness or apathy. Here are the color effects on people.
Black: authority and power, stability and strength.
White: purity, cleanliness, neutrality and peace.
Red: attention, energy, movement and excitement.
Blue: calm, consistency, reliability, wisdom and faithfulness
Green: growth, nature, money, happiness, generosity and fertility
Yellow: laughter, happiness, optimism, accelerate metabolism
Orange fun, happy and full of energy, ambition
Purple: royalty, wealth, prosperity and sophistication
The role of the icon in the logo design
The old adage “a picture is worth a thousand words” is justly applied to design the logo. The symbolic effect of a logo is as effective as the color. The use of symbols describe very well the importance of design Company logo is crucial in creating memorable logos. However, the misuse of symbols in the design can cloud the identity of any company. Some of the symbols in the logo and effects are used:
Text logo: the logo created by a textual model shows power and elegance. In addition, how ambigram logo for something memorable can be created.
Logos imaging, images are recorded simply and easily through the mind of man saved. The use of negative space is something that is an added advantage in the logo picture.
Combination Logos: a combination of text and images are more details and the impact on the logo design.
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